AI, trust, wellness, value, authenticity and proof-led sustainability with real-world examples and brand action ...

Want to change your behavior? How about your consumers' behavior? A new Georgetown study reveals how overlooked cues are the ...

Something is puzzling our Planet Money podcast team - two economic indicators behaving unusually. The first is consumer sentiment - our collective feeling about the economy. The other is consumer ...

There's a puzzling split between how consumers overall feel about the economy and how they're acting, how much they are spending overall. Normally spending and feelings go together. Not right now.

Marketers are facing a paradox as consumers both embrace artificial intelligence and simultaneously have a strong desire for a more traditional, unplugged lifestyle. Despite over half of consumers, 53 ...

During Newsweek’s Dec. 1 webinar “How Is AI Reshaping Business Strategy?,” one moment stood out amid the panel’s broader conversation about strategy and organizational change. It came when Gopi ...

MYRTLE BEACH, SC, October 20, 2025 (EZ Newswire) -- Research from TravelBoom Hotel Marketing, opens new tab, the leading data-driven hotel marketing agency dedicated to driving direct bookings, ...

While blockbuster drug innovations have changed health outcomes for decades, we’re now seeing signs that GLP-1 medications like Ozempic and Wegovy may be changing something broader: the consumer ...

According to Adobe’s annual analysis, this year’s shopping season won’t just break records—it will rewrite the playbook. AI assistants are set to steer how people search, shop, and spend, while ...

In the hustle and bustle of today’s marketplace, personalization is your secret weapon to make meaningful connections with your consumers. Doing so effectively requires understanding who you’re trying ...

As we enter the second half of this decade, consumer behavior continues to shift rapidly. There are many factors at play from rising consumer costs to higher digital engagement to an increased demand ...

How consumer trust in AI marketing is shaped by culture, transparency, and emotion, and what brands need to get right in different markets. This edited excerpt is from Ethical AI in Marketing by ...