To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min Postscript's chief marketing ...
Postscript is all but gone, and today, newer font standards such as TrueType and OpenType rule the roost. Here's how we got from desktop PostScript in the early '80s to today. When the Mac first ...
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The 4 Ps of marketing, reimagined for the AI era
Old-school marketers know the four Ps: product, price, place and promotion. Over the years, they’ve been stretched, expanded and reinterpreted. But AI isn’t just another reason to add more Ps. It’s ...
Janette Novak is a freelance journalist and consultant who specializes in teaching online business and small business marketing. Previously, Janette owned a boutique marketing agency and served as a ...
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