Persuasion is an extremely powerful writing tactic, but only when executed correctly. I wanted to speak to someone who knows how to use this tactic for good. Henneke Duistermaat is an expert writer, ...

Persuasion is part art and part science. There are many data-based strategies to successfully create persuasive communication. That's the science. Likewise, there are just as many techniques for ...

We are living in a contentious time in history. Fundamental disagreements on critical policy, economic, and political issues make it essential to learn how to compose an effectiveargument and to ...

Maintaining a discerning eye for the value of the content you share, regardless of the channel it is shared on, will best serve your reputation as a writer and thought-leader in the long-term. Keep ...

So I'm just looking at advertising phrases "Buy one, get one free.""New year, a new you.""Hurry now while stocks last." Just thinking about how advertisers use their key words and imagery to push ...

A great introduction is fine art, crafted with great care and purpose. A first impression matters. If the reader never reads past the first paragraph, he will never read your brilliant narrative or ...

The funding landscape is highly competitive, and the process exacting, which puts pressure on researchers to gain practical skills and experience that can make a difference. Yet these experiences ...

When writing to persuade, try to convince the reader to agree with your viewpoint. Persuasive writing in non-fiction can be in the form of a speech, a letter, an advert or even a magazine article.