The Science of It: We all perceive the world around us in different ways. But how does it all work?

A project to improve data visualization ended up overturning a century-old model of color space that underpins industry standards for color everywhere from digital displays to paint. The opportunity ...

Perception is utterly baffling. We can precisely describe the biological structure of eyes and brains. We can measure the electrochemical impulses and electrical fields generated by neurons. But ...

Past research has suggested that people's cultural differences may result in differences in basic visual perception. New research found no evidence that these differences play a significant role in ...

Traditionally, perception and cognition have been considered distinct domains of psychological science. Perception was understood to be the raw data collector—our sensory touchpoint with the external ...