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Part rower, part Pilates apparatus, part… something else entirely. The LIT Strength Machine is like no other exercise equipment I've used. Like many people, I ended up in a fitness rut in 2020, and ...

The LIT Strength Machine is a multi-talented rowing machine that doubles as both a Pilates reformer and a strength trainer. Yes, you’ll pay extra for these upgraded features, but if it could fulfill ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. Justin and Taylor Norris, the co-CEOs of LIT ...

The multi-hyphenate, 51, has invested in LIT Method — which specializes in low impact, high-intensity training using their Strength Machine — through his venture capitalist firm Marcy Venture Partners ...

Despite being closed for more than a year, Los Angeles group fitness studio LIT Method is the opposite of a COVID causality. Rather, owners Justin and Taylor Norris are growing their retail footprint, ...

No running, no jumping, no weights. Instead, LIT Method—which stands for Low Impact Training—opts for a combination of rowing and resistance bands with a “focus on building bodies rather than breaking ...

When Taylor and Justin Norris first developed the idea of the Low Impact Training (LIT) Method back in 2013, they faced their fair share of scepticism and derision from fellow fitness professionals.

Jay-Z is putting his billions behind a new fitness brand called Lit Method! The company is called Lit Method and was founded by Justin and Taylor Norris. Lit is short for the Low-Impact Training, ...

Jay-Z is pumping up a fitness brand with a load of cash. The mogul’s Marcy Ventures — which he co-founded with Roc Nation’s Jay Brown and Larry Marcus — is investing in low impact, LA-based fitness ...

Despite being closed for more than a year, Los Angeles group fitness studio LIT Method is the opposite of a COVID causality. Rather, owners Justin and Taylor Norris are growing their retail footprint, ...