Storytelling is the watchword in content marketing. To communicate with humans on an emotional level, you should tell stories using the same techniques that we all grew up with. Data storytelling is ...

Much has been said about the proliferation of data and how this has led to various emerging specialisms, such as data strategy, data engineering, data management, automation and data sciences. Each ...

Data is everywhere today. From the apps we use to browse social media to the online shopping purchases we make, our digital footsteps create massive amounts of data. Companies large and small ...

After I wrote the story Three Market Tested Lessons About Data Storytelling, which covered ClearStory Data’s approach to data-driven stories, it became clear that people can interpret the idea of data ...

In this program, students not only learn the foundational principles of data-based storytelling but also apply these concepts through real-world examples, case studies and hands-on projects. They ...

What makes one presentation unforgettable while another fades into obscurity? The answer often lies in the art of storytelling—and in today’s data-driven world, this art has taken on a new form.

CPAs often need to communicate complex ideas to people from different backgrounds, whether they’re clients, colleagues, or executives. However, often these audiences won’t understand numbers as well ...

Numbers don’t lie—but sometimes they can be made to fib. As anyone in business knows, one of the greatest sources of danger is a large, complex, convoluted collection of data. Massive datasets can be ...

As big data use gains prevalence, it becomes increasingly important to communicate information in ways that are easily understood by internal and external stakeholders. Accounting students learn how ...

Remember the last time you were stuck in a business presentation with endless bullets, heavy data, and text-filled slides? Last week? Yesterday? Right now? Business meetings are notoriously boring, ...