As AI becomes embedded across CRM workflows, the challenge in 2026 shifts from adoption to execution, forcing organizations ...

In my last article, I provided an overview of social CRM and walked through a core use case -- customer service (see How Social CRM Improves the Customer Service Lifecycle). In this post, I want to ...

PRESSADVANTAGE – Rocket CRM has announced continued development and refinement of its Missed Call Text Back functionality, reflecting broader changes in how organizations manage inbound communication, ...

For years, customer relationship management (CRM) in law firms has often been viewed as a glorified Rolodex — a necessary but often underutilized system primarily seen as a data repository. With the ...

A business.com editor verified this analysis to ensure it meets our standards for accuracy, expertise and integrity. Salesforce CRM offers tailored workflows, integrated apps and a robust API, helping ...

PRESSADVANTAGE – Rocket CRM has announced continued development and refinement of its marketing automation system, reflecting broader changes in how organizations manage communication, engagement ...

Customize content and workflows with HubSpot CMS software’s unique developer resources. Gain access to a variety of packages and licenses for open source software. HubX Asset Copier is a Chrome ...

I have been writing for newspapers, magazines and online publications for over 10 years. My passion is providing, in a way that is easily accessible and digestible to all, the knowledge needed for ...

Although few law firms deny that CRM is beneficial, creating an institutionalized firm-wide CRM culture is the real challenge facing today's lawyers. International law firm consultant, Byron Sabol ...